Liz Carter on LinkedIn: I don't know about you, but the thing that keeps me up it night is keeping… (2024)

This post is unavailable.

• Liz Carter

  23h

  • Report this post

  Gearing up at Reputation to highlight National Leave a Review Day this August. You can tell in this short clip, I am getting excited because of what I hear and see from our customers every day. Consumers are making decisions based on the voices of other consumers. They are finding those voices in reviews, star ratings, and social posts. This year I want to help our customers as they know how important reviews are to their business, but I also want more consumers to understand the opportunity they have to speak up and be heard! National Leave a Review Day is for everyone!

  28

  2 Comments

  Like Comment

  To view or add a comment, sign in

• Liz Carter

  5d

  • Report this post

  This is one of those, tell me you're a marketer without telling me you're a marketer moments. My heart skipped a beat when I saw the news on the ruling against Google. Thank you Adam Dorfman for being the voice of reason in this 'what you need to know' piece! This won't change things overnight, so no need to panic. One thing we do know is a multi channel approach and strong content engine will keep you relevant.Thinking about this from another angle, the news made me think back some 20 years ago when the world of SEO hadn't fully come into focus. So many tools, technologies, careers built by embracing the change that took place in the market. Two decades later, change is happening even faster. As marketers. we have to stay up on the latest information, trends, technology in order to remain effective. This will be another moment to embrace. Will keep posting as we understand more about this ruling and the impact for marketing teams to consider.

  19

  1 Comment

  Like Comment

  To view or add a comment, sign in

• Liz Carter

  See Also

  Cripps on LinkedIn: Cover - South East M&A Barometer Q2 2024Cripps on LinkedIn: Our incredible team took on a massive challenge yesterday! A group of our…Larry Scarbeau, BA on LinkedIn: Why Jack of All Trades Wins: The Power of Being a GeneralistJoanna Ford on LinkedIn: Cripps's fundraiser for Brains Matter

  3w

  • Report this post

  Looking for a Demand Gen Manager to join our UK based marketing team. Please forward to anyone you know that might be interested! Lindsey Jay Linda Smith Sarah Perrochat Sarah Lloyd Parry Mauro Paretti Anthony Harris (in case you know anyone)!

  28

  2 Comments

  Like Comment

  To view or add a comment, sign in

• Liz Carter

  2mo

  • Report this post

  I love being asked about what makes me want to leave a review. Honestly though, I need to leave more of them. I work with companies every day that work really hard to listen to the feedback being left by their customers, understand what it's telling them about their business, and make changes that will matter to their consumers. We should all help them do that! I also enjoyed the opportunity to talk about how Reputation listens to feedback and the changes we are making based on the feedback we've heard. We've really doubled down on our onboarding processes for new customers so we can help them get up and running faster and more efficiently. Even though we don't work in an in-person environment we want our customers to feel they have a partner with them every step of the way! Great work by Nora Willis, Vicki Appel, and many others to draw our the voices of our customers and how to support them in the ways they need!

  23

  Like Comment

  To view or add a comment, sign in

• Liz Carter

  2mo

  • Report this post

  1/4 of your market value as a business is tied to your reputation. Do things get more strategic than that? CMO's should take note! Board rooms, financial analysts, and CEO's are being asked for leading indicators of reputation performance--be ready to share the reputation insights you have! Reputation

  23

  Like Comment

  To view or add a comment, sign in

• Liz Carter

  2mo

  • Report this post

  Another Reputation healthcare market 💎 insight from Andrew Rainey and Phil Rapisardo: - Patients are reading reviews before selecting and scheduling with a provider- Review requesting helps your chances of bridging the gap between patients that are seeking care, and patients that are choosing you.

  14

  Like Comment

  To view or add a comment, sign in

  See Also

  Reputation on LinkedIn: ❓✍ Reputation CMO, Liz Carter, shares her thoughts on National Leave a…

• Liz Carter

  2mo

  • Report this post

  I love the simplicity of this. We want to ensure our customers ALWAYS KNOW & ALWAYS ACT on what their consumers are saying about them. Your brand promise is who you want to be, your reputation is everything consumers say about you and that is changing ALL THE TIME! It's simple, but difficult in today's world of hundreds of review sites, new social sites every day, Next Gen AI changing search patterns and results. That's why we exist. To collect the data, make sense of it, and give you the tools you need to take action and manage your reputation. This is the mission we are on. Keep watching our space is changing fast! Reputation

  12

  4 Comments

  Like Comment

  To view or add a comment, sign in

• Liz Carter

  2mo

  • Report this post

  Check this one out Reputation customers. A quick summary of what to find in your customer newsletter. If you didn't receive it and want to, DM Lauren DiLeonardi. Tell me what you think.

  17

  Like Comment

  To view or add a comment, sign in

• Liz Carter

  2mo

  • Report this post

  Today marks the launch of our refreshed website, a key element in Reputation's strategy to more closely align with the daily realities and challenges our customers navigate. Explore the journey of developing a messaging framework that supports this alignment and how our website serves as a crucial tool in our partnership with customers.A special thank you to some key stakeholders who I met and spoke with along this journey. Joe Burton who had a passion for articulating our value with simple words and making it super tangible. And it goes without saying, having your CEO as the biggest megaphone for your message is so powerful.Secondly, we met with hundreds of customers who took time to give us feedback along the way. A special thanks to a few that spent some 1:1 time with me: Dave Schneider Kimberly Barta Melissa Stiles, MBA Greg Benson, Marketing Executive Marc Cannon Duncan McPhee And last but not least, our Rep Nation leaned in to this process. Thanks for jumping on our calls, giving candid feedback, and championing the message as we rolled it out! A special thanks to Ryan Brannen for your creative genius. And Louay Bachir, MBA and Ally Zwahlen for getting us to today!

  From Feedback to Framework: How We’re Redefining Messaging at Reputation Liz Carter on LinkedIn

  69

  14 Comments

  Like Comment

  To view or add a comment, sign in

• Liz Carter

  2mo

  • Report this post

  This snippet highlights the complexity of managing review data. Patients, consumers, guests are talking about you in multiple places. It's hard to manage multiple listings, review sites, social, etc. Phil Rapisardo describes a simple tip on how to manage some of that complexity.

  14

  Like Comment

  To view or add a comment, sign in